Past and Current Advertising Campaigns:

In the past two decades, Apple Inc. has become well known for its advertisements. Its most significant ad campaigns include the 1984 super bowl commercial <http://www.youtube.com/watch?v=OYecfV3ubP8>. , the 1990s Think different campaign < http://www.youtube.com/watch?v=EGhuj3jIAKw&list=UUe6iKt4hr1J0UpDkMOp3q0w&index=19&feature=plpp_video>. and the iPod people of the 2000s.
The Super Bowl Commercial involved mimicked imagery from George Orwell's 1984. This campaign was to show how its actually Apple Inc. that was going to change 1984.
The Think Different campaign has linked Apple to famous social figures—including artist John Lennon and Albert Einstein. This campaign is used to demonstrate how Apple is smarter, and different to any other products out there, similar to the people featured in the advertisement. The advertisement pushes that apple will change things for the human race and the world. I like this campaign, I find it to be a very effective way of advertising.
One of the most recent advertising campaigns though, is the iPod people. IPod people feature in the more notable commercials and print advertising which feature dark silhouetted characters against bright-colored backgrounds (this is often seen on iTunes cards). The silhouettes are usually dancing, and in television commercials are backed by up-beat music. The silhouettes are also usually holding iPods and listening to them with Apple's supplied earphones. These appear in white, so that they stand out against the colored background and black silhouettes. The use of the earphones is so well known, most people simply register this one simple imagery back to the advertisement being for an Apple product, like as if it has become the next Apple logo.



http://admissions.gallaudet.edu/bloggers/robyn/archives/000267.html



References:

http://en.wikipedia.org/wiki/Apple_Inc._advertising

http://en.wikipedia.org/wiki/IPod_advertising